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Challenge Goals

Defining goals is a crucial step in creating a challenge. A well-calibrated goal motivates participants while serving your organization's fundraising ambitions.

Goal types​

Kilometer goal (km)​

The kilometer goal measures the total distance covered by the participant (or team). It is suited for performance challenges related to distance sports: running, cycling, swimming, hiking.

Example: Cover 100 km in one month to support medical research.

[SCREENSHOT: Challenge creation form with the km goal selected]

Hour goal​

The hour goal measures total athletic activity time. This format is suited for sports where distance is not the primary metric: yoga, strength training, team sports.

Example: Accumulate 20 hours of athletic activity in 3 weeks.

Fundraising goal in euros (EUR)​

The euro goal defines the total donation amount to reach. It is the primary goal for fundraising-type challenges, but it can also accompany a performance challenge.

Example: Raise 2,000 EUR to fund an educational project.

[SCREENSHOT: Progress bar for a euro fundraising goal]

Setting realistic and motivating goals​

tip

A goal that's too easy won't mobilize people. A goal that's too ambitious will discourage them. Aim for a goal that is achievable with sustained effort.

Here are some recommendations for calibrating your goals:

  • Analyze your community: how many participants do you expect? What is their average athletic level?
  • Study past campaigns: base your goals on results from previous challenges to set realistic targets
  • Build in a margin: set the goal slightly above what you estimate is achievable to create a sense of challenge
  • Communicate the impact: tie the goal to a concrete outcome (for example: "5,000 EUR = 10 scholarships")

Progress tracking​

Progress toward the goal is tracked automatically through sports integrations and received donations.

Automatic activity sync​

Participants can connect their sports apps so their activities are automatically counted:

  • Strava: sync runs, bike rides, swims, and other activities
  • Garmin: automatic import from Garmin watches and sensors

[SCREENSHOT: Strava/Garmin connection settings in the participant profile]

Sport restrictions​

When creating a challenge, you can limit which sports are eligible. For example, a running challenge can accept only "running" or "trail" activity types.

Restrictions help to:

  • Maintain the challenge's thematic consistency
  • Ensure fairness between participants
  • Tailor the challenge to the intended audience
warning

If you restrict sports, make sure the allowed sports are clearly communicated to participants before they register.

Next step​

Discover the different challenge statuses to understand the lifecycle of your challenges.