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Donation and Participation CTAs

The call-to-action (CTA) buttons on your campaign page are the most important elements for converting a visitor into a donor or participant. Their placement and visibility have a direct impact on your fundraising results.

The two main actions​

"Make a Donation" button​

The "Make a Donation" button directs the visitor to the donation flow. This flow lets the donor:

  1. Choose the donation amount
  2. Enter their payment information
  3. Confirm their contribution
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The donation flow is designed to be simple and fast to minimize abandonment. The visitor can complete their donation in just a few clicks.

"Participate" button​

The "Participate" button lets the visitor register for a challenge. By registering, the participant:

  1. Joins the selected challenge
  2. Gets their own personal fundraising page
  3. Can start logging their athletic activities
  4. Mobilizes their network to collect donations
tip

Encourage your visitors to become participants rather than one-time donors. A participant who mobilizes their network generates, on average, significantly more donations than a single contribution.

Button placement​

Action buttons are positioned strategically to maximize conversions:

  • Visible position: buttons are placed at key locations on the page without the visitor needing to search
  • Visual contrast: buttons use colors that stand out from the rest of the page
  • Repetition: buttons appear at multiple points on the page to multiply click opportunities

Donor journey​

When a visitor clicks "Make a Donation", they are guided through a multi-step process:

StepDescription
Amount selectionChoose a preset amount or enter a custom amount
InformationEnter the donor's name and email address
PaymentEnter secure payment information
ConfirmationSummary and donation confirmation
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For a complete guide to the donation journey from the donor's perspective, see the participant documentation: Make a Donation.

Participant journey​

When a visitor clicks "Participate", the challenge registration process begins:

  1. Login or signup: the visitor logs into their account or creates one
  2. Challenge selection: choose which challenge to join (if multiple are available)
  3. Confirmation: validate the challenge registration
  4. Access to the participant space: the participant accesses their personal dashboard

Optimizing your conversions​

To maximize the number of donations and participations:

  • Craft your button text: clear and direct wording like "Make a Donation" or "Join the Challenge" is more effective than vague phrasing
  • Create a sense of urgency: mention the challenge end date or the remaining amount to raise
  • Highlight the impact: clearly display what the donation enables (for example: "20 EUR = 1 school kit")
  • Reduce friction: the path from button click to action completion should be as short as possible
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Regularly verify that your action buttons work correctly. A button that leads to an error page can cost you potential donors.

Connection with other page elements​

CTA buttons work in synergy with the other elements of your campaign page:

Together, these elements form a coherent journey that guides the visitor from discovery to action.